Joost the long awaited video streaming site that somehow didnt manage to make it has decided to make a switch in strategy. They will be coming out of the portal market and will be going into the white label space.
I think this is a better move then trying to acquire content from the networks, after all Joost has a product that allows people to stream video across sites but lack the content. Why not just provide the platform and leave the content to others. Look at Google, they fulfil a need to organize and sort information (content). So this might be a better move for Joost in the long run. I hope they will provide affordable pricing plans for 2nd tier webmasters to employ their streaming technology.
Read more about the strategy change – Joost Says It Has No Future As Portal, Enters White-Label Market; Volpi Out As CEO
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