October 22nd, 2009 Posted by Mary Jo Foley @ 6:21 amCategories:Advertising, Apple, Corporate strategy, Vista, Windows 7, Windows clientTags:Advertisement, Microsoft Windows 7, Microsoft Windows, Operating Systems, Software, Mary Jo FoleyCrispin, Porter + Bogusky — the ad agency that is behind a variety of Microsoft’s recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters, to the newest Kylie happy talk series) — is launching yet another group of ad
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Tag: AdvertisementMicrosoft has released its first Windows 7 advertisement, Good News 1, on several TV stations in the US. The advertisement shows Kylie, a 4½ year-old girl, who finds “happy words” about Windows 7 on her dad’s laptop. The “happy words” are actual press reviews of the operating system. She then creates a slideshow using Windows Live Movie Maker of them. You can watch it below: http://www.youtube.com/watch?v=ssOq02DTTMU Kylie had appeared in a previous advertisement for Windows Live Photo
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EnterWord.com is suppose to be a engine which allows users to type in the word they are looking for and it will produce a site related to the keyword. Sounds simple? Well I am not sure how are they going to do this as many words have different interpretation, but if they are successful in producing dynamic returns then that’s a killer application.
enterWord.com is the quickest way to anything on the web. Enter a keyword for a direct hit to what you’re looking for. No longer do you have to search through 55,000,000 records to find what you’re looking for; enterWord.com was designed to bring keywords directly to what you’re looking for.
Check back soon for more details on using enterWord.com. We are developing a plethora of features for your daily needs including: maps, travel information, sports scores, movie showtimes, news, yellowpages and more.
Source: EnterWord.com
Update: I gave the site a test, and found out that they do sell keywords. Meaning if you buy a keyword like Cars for 99 cents you will get traffic directed to your site when users type ‘cars’. Now that’s not a killer application, it just keyword advertisement in another form. Haha.
I was at home browsing the internet, when an advertisement popped out saying about the latest gadgets for less the price. I clicked on the advertisement, to see what gadgets they were talking about. It's free to look and I don't have ...
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