Plantronics are one of the leading manufacturers of telephone headsets. While their mobile phone range isn't perhaps as large as rivals such as Jabra,
Japan’s NTT DoCoMo is going to tie up with Google, offering its users the search engines power. Now NTT DoCoMo mobile users can enter search queries wherever they are. Google is going to benefit from this, as it tries to break into the Japanese market with the mobile leader. NTT DoCoMo controls over half of Japan’s mobile market, however it has been losing market share amid a fierce price war and hopes this deal would provide added features to its mobile subscribers.
Article Abstract
The move marks a strategic shift for Japan’s largest wireless operator by seeking a partner, as the firm has been lagging behind much smaller rivals in luring new subscribers in recent months.
For Google, the alliance will provide access to DoCoMo’s 48 million users of “i-mode” mobile phone Internet service as it tries to expand its presence in Japan, where Yahoo Japan Corp (4689.T: Quote, Profile, Research) leads the Web search market.
Source – Google Ties up with NTT DoCoMo